New Roberto Cavalli Fragrance Campaign Snagged, by Elisa Sednaoui

So much of how we choose a perfume is based on who they choose as a spokesmodel. 

Realize it or not, but there’s a little subconscious game that goes on in your head every time you see an ad; do I like this girl? Do I want to be like her? Do I want to smell like her?

When it comes to Roberto Cavalli’s model for his new yet-to-be-named fragrance, our answer to all those questions is “yes”. Elisa Sednaoui, Italian born daughter of photographer Stephane Sednaoui and goddaughter of Christian Louboutin (talk about pedigree), is as actress in addition to being a successful model. She also films documentaries and has musical talents, it’s nice to see a model express a multitude of skills, and we find her to be more relatable because of it.

Cavalli agrees, saying “Elisa is self-confident and she has an amazing personality. She has got this animal side, she is enthusiastic, really sexy with a stunning body and hypnotic eyes. She is the woman every woman would like to be, so she is the real Cavalli woman.”

Coty is excited to have Sednaoui on board as well, Françoise Mariez of Coty Prestige remarked “Elisa is the Cavalli woman. We couldn’t have made a better choice than her. She embodies all the values of Cavalli: glamour, elegance and sexiness. She definitely doesn’t go unnoticed.” It seems the fragrance house has made a great decision to take on this project. Sounds like a win-win and an embodiment of the Cavalli brand.

“As Cavalli house, I feel like I have a tiger inside”, said Sednaoui. “I’m blessed and very grateful to have the opportunity to be the face of the Roberto Cavalli fragrance, it’s a real honor.”

Here’s hoping the new fragrance smells just as good as they Sednaoui appears to be: saucy, sexy, fun and original.